Cable Congress 2015 (run by Informa), is the flagship event of the European Cable industry. In an effort to build on the previous year’s audience, Informa wanted to deliver personalised and segmented content, to email and postal recipients, in an effort to improve engagement and ROI, whilst delivering a unique web experience to customers and prospects.

Using Pro-Active PURLs, they were able to quickly and easily achieve their objectives, by linking the personalised web experience directly to their exhibition registration system.

“The use of Pro-Active PURLs has improved both engagement and ROI and I will be definitely be using them on my next event”, stated Holly Lawton, Senior Marketing Manager at Informa.